John Dory

In this project, we created a cross-platform mobile application that combines a loyalty program, a chat with John Dory, a product showcase, an interactive map, and unique promotional offers.

Chain stores that want to attract more customers, collect the necessary marketing information about them and increase the average check. All types of b2c that have a loyalty system.

John Dory has been the Belarusian market leader in the supply of chilled fish, seafood and seafood since 2013. In the retail industry, the company is represented by the largest network of specialized fish stores, united under the John Dory brand of the same name.

The project was launched 8 months after the start. After the application was uploaded to the stores, in a couple of days it flew into the TOP in the Food and Drinks category.

In the days of plastic cards, taking advantage of someone else's discount was something sloppy. They were replaced by discounts by phone numbers, it became a little easier, but it was necessary to request a confirmation code from the owner of the discount. John Dory went the other way and themselves offered to unite in family groups in order to save and spend bonus points together.

And they also took care of the convenience of users - showing a simple map with shops is no longer enough. The person will still go to the navigator to build a route. Therefore, now right inside the John Dory application, you can find out how long the road will take and open the path on Google Maps or Yandex Navigator.

The 21st century has long moved all communications online. Writing is 100 times easier than dialing and calling. For this purpose, the application has a chat where you can clarify whether there is any specific position in the store closest to you, write about what you liked or not. In a word, somehow get closer to the brand.

First, the application is often cheaper than creating membership cards. Secondly, it is a constantly updated customer base that supports itself: current phone numbers, dates of birth, name, purchase history. In the hands of a competent marketer, such information can well increase sales. After all, it is known that attracting new customers is much more expensive than retaining old ones.

An additional marketing tool has appeared: here is a promotional section, you can send push notifications. There are also goals set up in Amplituda, a service that allows you to collect analytics and monitor at what stage users fall off, and then build hypotheses and improve the funnel.

There is a feedback channel to control the quality of products and work of employees and increase customer loyalty.